Low effort: Get your links featured on resource pages Contextual links have a higher SEO value than links that appear in the footer or sidebar of a web page. Trust us-this extra bit of effort is worth it. Make link placement easy for prospects and identify or write the anchor text for them. The point is, the options for contextual link placements are endless-and if you can point them out to prospects, then they’ll likely be receptive. Heck, someone could pitch a stellar resource on cloaking itself. There are many! Any of the listed cloaking techniques could link to additional information.
Once you know what you’re working with, you can start looking for relevant web pages and articles that you want backlinks from.Īs you can see below, in one of our latest SEO blog posts on black hat SEO tactics (Long story short, don’t do them!), we link to Google’s documentation on doorway pages by incorporating it in the body text.Ĭan you spot any other contextual link placement opportunities in this excerpt? What can you offer prospects? Is it blog posts? Product pages? We recommend getting to know your content and having a general idea of how it’ll add value to others’ websites. But it needs to be from an external source, so let’s talk about how to get them.īefore you start doing search queries, take a look at your content. Low effort: Identify opportunities for contextual link placementĭo you see what I did above-when I linked to the Galactic Fed case studies page? I seamlessly integrated it into the sentence using the anchor text “get results.” This is what contextual link placement looks like. From quick and easy techniques to those that require a little more attention (don’t worry, they’re worth it), we’ve got you covered. How do we know they work? Because our Galactic Fed experts do them for our clients-and get results. So today, as part of our Link Building Series, we’re holding up a magnifying glass to five proven strategies for your 2021 link building campaign-and we’ve even ranked them from low to higher effort. But to be successful and score those backlinks, you need to stay up to date on the latest link-building strategies. Link building-also known as the practice of getting external websites to link to yours-is an age-old tactic to boost SEO.
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